6 Questions To Ask When Creating A Vision Statement

Within a company or startup, it’s common to be inspired by a vision of what you want the world to look like. However, founders often don’t take the time to articulate the true reason that their company exists. This makes navigating difficult choices in the future especially challenging because the purpose that drove the founding […]

How The Hierarchy Of Importance Can Revive A Business

How The Hierarchy Of Importance Can Revive A Business

When working with businesses as they develop their brand, a common question comes up. What is the hierarchy of importance in our company? Some companies have more factors to consider when answering this question than others. Public companies have shareholders, government contracted agencies have federal standards, and non-profit companies have donors. These are all on top […]

Be true to yourself

What ‘The Incredibles’ Teaches About Being True To Yourself

I was watching ‘The Incredibles’ with my wife the other night. It had been a while since I took it out of its box. I was happy to find that the movie was just and enjoyable after these many years! jokes you missed the times before made the movie as fun as the first time […]

How The Simple Miracle Question Can Give Us Vision

Some of the most successful companies in the world became that successful because their founders had a vision of the future that inspired their customers and staff.  Google sees technology helping in areas of our lives never before imagined. Apple envisions a future with our technology being an experience rather than just a tool. Tesla […]