The importance of a vision statement

Businesses struggle to find their place in a field full of competition. Price wars and marketing campaigns attempt to win customers and business, but all too often find the increased sales to be fleeting and fair-weather. In order to avoid losing customers unnecessarily, we recommend you take the time to develop a passionate vision statement […]

Understanding Market Research: Do what needs to be done, but no more

Ensuring that your product development process goes off without a hitch can be difficult. If you are a small business, then a large amount of your product development can often occur outside of your firm. While this process of communicating with development and production teams can be a big headache, it’s important that you have […]