How To Make An Ambitious Goal Achievable

How To Make An Ambitious Goal Achievable

 

Ambition can often overflow when we have a vision of what goal we want to achieve. We think about all of the ways our life, and the lives of others may be better by having our ideas realized.

But many people stop with just the vision. Their dreams build expectation without any follow through for one simple reason.

They don’t know how to make an idea a reality.

Because this lack of follow-through is so pervasive, I want to share one of the greatest ways to create productive movement and set yourself up for success. The technique is powerful for multiple reasons. It’s easy to remember, the concept is simple (making it easy to teach), and most of all it works.

The technique is called S.M.A.R.T. goals.

Standing for Specific, Measurable, Achievable, Relevant, and Timely, this acronym can help with nearly every goal you wish to achieve. Whether you use it once to complete an entire plan, or break a larger goal down and utilize this technique repeatedly, S.M.A.R.T. goals direct your efforts efficiently towards productive outcomes so as to avoid action that may be counter-intuitive to what you are trying to achieve.

So how do you use S.M.A.R.T. goals?

The process is linear, starting with:

 

Specific (S)

This step is about nailing down exactly what your goal is. Be as specific as possible here; what are you specifically wanting to achieve? Let’s say that you run a sporting goods store and the current plan is to increase sales of men’s sportswear in-store rather than online.

Now that the goal has been specified, let’s move on.

 

Measurable (M)

This step is where you determine how you will measure your goal. What is the tool of measurement which will help you know that you are attaining the set goal? Decide at what level of measurement you have achieved your goal. Don’t leave it at “more.” This is an arbitrary amount. How much more? For our example of men’s sportswear, would you be measuring the number of sales made? The amount of product sold? Give yourself a precise number or rate you which to achieve so that you can see exactly where you are in comparison to where you want to be. Let’s say that the measurement is a number of items sold daily. Now you have a reference for measuring your achievement.

For our example of men’s sportswear, would you be measuring the number of sales made? The amount of product sold? Give yourself a precise number or rate you which to achieve so that you can see exactly where you are in comparison to where you want to be. Let’s say that the measurement is a number of items sold daily. Now you have a reference for measuring your achievement.

 

Achievable (A)

This step is to make sure that your goal, and how you measure that goal, is something that you can realistically achieve. Don’t breeze over this step. If you have set the bar higher than you can reach, then you will set yourself up for failure.

If you are trying to increase your sales of Men’s sportswear (S) and are selling items at a rate of 10 per day (M), it may not be achievable to set the goal at 150 items daily. Give yourself a realistic, achievable goal. You can always set a new goal later. For now,  you determine that increasing current sales from 10 items daily to 50 items daily is your desired result.

If you are trying to increase your sales of Men’s sportswear (S) and are selling items at a rate of 10 per day (M), it may not be achievable to set the goal at 150 items daily. Give yourself a realistic, achievable goal. You can always set a new goal later. For now,  you determine that increasing current sales from 10 items daily to 50 items daily is your desired result.

For now,  you determine that increasing current sales from 10 items daily to 50 items daily is your desired result. 

 

Relevant (R)

This step is more of a gut-check and an increase of your mindfulness with regard to the goals you set for yourself or your business. Here you ask yourself, is this goal relevant to my overarching purpose? Is this goal going to achieve the fundamental objective of my goal?

If you are trying to increase your sales of men’s sportswear, but you run a gas station, then the goal may not be worthwhile at this time to pursue. Just because you feel that it is important right now, does not mean that it is worth your effort in the long run.

 

Timely (T)

This is as simple as determining a due date for the goal. By when do you want to see this goal achieved? Remember to be realistic. You won’t be able to increase sales overnight, so don’t put that kind of unnecessary pressure on yourself.

When do you feel you can realistically achieve your goal? Use this timeframe as a motivator. For our sportswear example, this measurement of 50 items sold daily may be realistically achievable in the next year.

 

Last Thoughts

So the final result of this process spits out a goal that is manageable and productive. For our example, we created a goal to increase men’s sportswear from 10 items daily to 50 items daily within the next year.

This goal was also determined to be relevant to the purpose of your business because men’s sportswear is a large part of your business.

As you see here, this is a moderate goal. Moderate being that it is a part of a larger system (the entire sporting goods store), but can be broken down into smaller goals, such as determining how you will increase the daily sold items.

If you feel that the plan needs to be broken down in order to determine how it will be achieved, then break it down until the individual tasks are manageable and can be effectively delegated to the responsible parties.

I love using S.M.A.R.T. Goals. This technique is fantastic for professional success and personal achievement. It is quick to complete and easy to remember. Try using the skill and let me know how it goes.

 

 

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