How The Hierarchy Of Importance Can Revive A Business

How The Hierarchy Of Importance Can Revive A Business

When working with businesses as they develop their brand, a common question comes up. What is the hierarchy of importance in our company? Some companies have more factors to consider when answering this question than others. Public companies have shareholders, government contracted agencies have federal standards, and non-profit companies have donors. These are all on top […]

How The Simple Miracle Question Can Give Us Vision

Some of the most successful companies in the world became that successful because their founders had a vision of the future that inspired their customers and staff.  Google sees technology helping in areas of our lives never before imagined. Apple envisions a future with our technology being an experience rather than just a tool. Tesla […]

Anxiety, Stress, and the Analogy of the Shoes

I read somewhere that people who regularly run marathons take very seriously the weight of their shoes. Whatever way that they could reduce every ounce of material without losing the integrity and support of the shoe, they would do it.  But why? What does an ounce matter to the powerful muscles in a runner’s legs? […]

Photo courtesy of Ryan McGuire

How Acting As-If Is Invaluable For Your Confidence And Professional Growth

I recently read this article written by Thomas Edwards, in which he discusses how the “fake it ’til you make it” phrase is pretty much garbage. While I understand some of the sentiments, I think it would be good to talk about where this phrase comes from, and why it works to improve your confidence.  The Edwards starts […]