The importance of a vision statement

Businesses struggle to find their place in a field full of competition. Price wars and marketing campaigns attempt to win customers and business, but all too often find the increased sales to be fleeting and fair-weather. In order to avoid losing customers unnecessarily, we recommend you take the time to develop a passionate vision statement […]

6 Questions To Ask When Creating A Vision Statement

Within a company or startup, it’s common to be inspired by a vision of what you want the world to look like. However, founders often don’t take the time to articulate the true reason that their company exists. This makes navigating difficult choices in the future especially challenging because the purpose that drove the founding […]